LSE BRANDS LLC is a diversified global portfolio of brands across sports, entertainment, technology, and activewear.


Gus Laredo is an experienced senior executive and entrepreneur with over 20 years experience having founded, invested, operated and successfully exited disruptive category leading enterprises. As Executive Chairman of LSE BRANDS LLC, Gus executes on the vision of building a global network of brands to push boundaries through directly investing and strategic partnering with strong leadership groups in sports, media, technology and activewear.

Gus is also Senior Managing Partner of CatalystQ Partners, LLC a global private investment company with offices in San Francisco Bay Area and South America. CatalystQ holdings include a portfolio of software, Direct to Consumer and technology-enabled services companies.


  • ‣Chairman - LSE BRANDS LLC
  • ‣Executive Chairman and President  - Trueforce, Inc.


  • ‣Co-Founder, COO and Board Member at Whendu (acquired by Five9, Inc. NASDAQ: $FIVN | ZOOM NASDAQ: $ZM)
  • ‣Founder, CEO and Chairman of Sierra360 (acquired by inContact, Inc. NASDAQ: $NICE)
  • ‣Co-Founder, COO and Board Member of Five9 (NASDAQ: $FIVN)